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roko eko eco detergents

Challenge

As a part of the product branding I designed a website for RokoEko. The main idea was to do something around the philosophy of the ecological detergents, rather than just showing the bottles and certificates. Brand strategy was focused on increasing the environmental awareness of consumers. The plan was to create an eco-looking website with content which will connect fun and education.

Solution

To build a fresh and natural visual atmosphere on the website I used a pastels mixing style with a lively green colour and flying leaves. The products are presented as a part of nature. In addition, using the changes in Polish law concerning the segregation of garbage, I designed a simple game where users can learn how to properly segregate garbage and test their knowledge. Users with the best times won eco-prizes. After one month the game was changed into a non-contest form to let people learn and play just for fun.

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