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roko horeca cleaning supplies

Challenge

In the area of professional cleaning supplies almost every company fail to pay attention to the visual aspect of their products. It's not just a matter of the aesthetic, but it's about usability. Most labels include small fonts, a lot of information and it's really hard to find the most important things such as – what's the purpose of the product, what's the pH of it or if it does contain any dangerous substances. PCC, the owner of ROKO HORECA wanted to focus on packaging to show the quality of the product, not just the chemical composition.

Solution

People using cleaning supplies in the HORECA (Hotels, Restaurants, Catering/Cafe) branch are looking for certain information. That's why I’ve put them on the front, moving all the long text and instructions to the back. Additionally, the labels gained a much cleaner and more professional look. The graphic scheme appears on the different bottle sizes and was designed in different colour variations for easier identification (for those who already know the products). In comparison to the competition, all this product’s lines look very different, clear, and professional - so it’s much easier to notice on the shelves.