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organique wax melts

Challenge

Eco wax melts by Organique were an experiment. Most eco products are more expensive than ‘normal” ones. Organique wanted to make 100% ecological wax melts and set a good price at the same time. That’s why I had to focus on creating eco-looking packaging, but cheap to print and easy to develop in the future. Icons were chosen to communicate aromas, instead of the colourful photos typical of competitors’ designs. This packaging had to be minimalistic, trendy and nice looking.

Solution

To achieve the eco-looking packaging effect I've designed a background to look like recycled carton. To make the minimalistic design attractive, I've drawn detailed icons and combined them with intensive colours. It was also the most efficient way to communicate the aromas of individual wax melts. The series appeared to be a great success and was implemented into direct sales in shops.